CLEVER

Branding for Clever, an entrepreneurship project. The project aims at promoting the Creative Industries in Israel from an educational, economic and political perspective. The logo was designed as a simple, minimalistic basic form, 'dressed' differently each time, corresponding with relevant content and events. The logo's ability to transform infinitely conveys boundless creativity, ingenuity and innovation, which are the core values of the brand. The project includes: logo, visual language, presentations, signposting, program, folder, name tags, brochure and more